There is a phrase “Content is King”. I don’t think it can be any truer for the next generation of mobility technology. Content drives adoption and without content, technologies although powerful and capable might fall short in terms of getting customer adoption. Let’s take AR for example. There are many devices coming to market today that have tremendous capabilities; however the content to consume experiences through these powerful and capable devices is lacking. This can be a key bottleneck in bringing forward the next paradigm in technology.